The NBA has experienced success because of its ability to adapt and reform business operations to reflect dynamic economic conditions. This critical analysis uses the Collective Bargaining Agreement to explore the NBA operational structure, examine the current state of affairs, and propose solutions to fundamental issues. Included is an in-depth investigation into correcting team financial reporting and fixing market inequality across the league. Most notably, a proposal to restructure the current revenue sharing system is presented. By progressing the system to correlate winning with team financial performance, there is potential to improve competition and alleviate existing conflict. This will produce a better overall product for the NBA that drives more consumer interest, yields more revenue, and supports stronger international growth opportunity.