Is the Use of Recycled Materials More Harmful or Beneficial to Luxury Fashion Brands than Mainstream Brands?
Description
As consumers shift their values toward sustainability, environmentalism, and social issues, industries face increased pressure to engage with sustainability and make their sustainable practices transparent to consumers. While luxury fashion has shifted toward sustainable practices, little conclusive research exists to understand how consumers respond to such practices. This research explores whether the use of recycled materials affects a luxury brand more than a mainstream brand. My results indicate that the use of recycled materials is harmful for a luxury brand but has no impact on the mainstream brand.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2019-05
Agent
- Author (aut): Sangha, Pooja B
- Thesis director: Lisjak, Monika
- Committee member: Eaton, Kathryn Karnos
- Contributor (ctb): Department of Psychology
- Contributor (ctb): Department of Economics
- Contributor (ctb): Barrett, The Honors College