A Beginner’s Guide to Product Management
Description
This paper is a beginner’s guide to the product management (PM) career. The paper starts with an introduction to myself and my product management journey, as well as my purpose in writing the guide. Next, I cover the basics of a product management career, such as career path, salaries, job descriptions, responsibilities and characteristics of product managers, and the different types of product managers. I then go in depth on the product development lifecycle, the place where the product manager’s work resides. The product development lifecycle consists of: finding and planning the right opportunity, designing the solution, building the solution, sharing the solution, and assessing the solution. Product managers work cross-functionally with marketing, design, and engineering teams. After discussing each step to the process, I move into the topic of how to get the knowledge and skillset necessary for a product management job. This includes tips and advice on degree choice, books, websites, PM internships and full-time jobs, and how to prepare for interviews. The guide provides fundamental information about product management, getting a product management job, and where to go after to learn more.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2019-05
Agent
- Author (aut): Levy, Lital
- Thesis director: Ostrom, Amy
- Committee member: Eaton, Kathryn
- Contributor (ctb): Dean, W.P. Carey School of Business
- Contributor (ctb): Department of Marketing
- Contributor (ctb): Department of Information Systems
- Contributor (ctb): Barrett, The Honors College