Facebook Killed the Radio Star: How Targeted Advertising and Machine Learning are Remixing the Music Industry
Description
Our thesis dives deeper into the rise of machine learning and how digital advertising can find target audiences to share independent artists music in a more efficient way. Our goal is to show how effective these tactics are for independent artists looking to start their career in the music industry.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2020-12
Agent
- Co-author: Patrick, Angela Rose
- Co-author: Fees, Max
- Co-author: Kinerk, Cole
- Thesis director: Hass, Mark
- Committee member: Patrick, Brad
- Contributor (ctb): Dean, W.P. Carey School of Business
- Contributor (ctb): Barrett, The Honors College