This dissertation project examines the cultural labor of the drag queen in the United States (US). I explore how the drag queen can be understood as a heuristic to understand the stakes and limits of belonging and exceptionalism. Inclusion in our social and national belonging in the US allows for legibility and safety, however, when exceptional or token figures become the path towards achieving belonging, it can leave out those who are unable to conform, which are often the most vulnerable folks. I argue that attending to the drag queen’s trajectory, we can trace the ways that multiply-marginalized bodies navigate attempts to include, subsume, and erase their existence by the nation-state while simultaneously celebrating and consuming them in the realm of media and consumer culture. In the first chapter I introduce the project, the context and the stakes involved. Chapter two examines representations of drag queens in films to unpack how these representations have layered over time for American audiences, and positions these films as necessary building blocks for queer semiosis for viewers to return to and engage with. Chapter three analyzes RuPaul and RuPaul’s Drag Race to outline RuPaul labor as an exceptional subject, focusing on his investment in homonormative politics and labor supporting homonationalist projects. Chapter four centers questions of trans* identity and race, specifically Blackness to analyze how Drag Race renders certain bodies and performances legitimate and legible, constructing proper drag citizens. Chapter five utilizes ethnographic methods to center local drag communities, focusing on The Rock and drag performers in Phoenix, Arizona to analyze how performers navigate shifting media discourses of drag and construct a queer performance space all their own.

This analysis aimed to understand how and why certain representations of fraternity and sorority life are consistently used in media texts. Throughout this thesis I analyzed various media including films, a television series, a documentary, and coverage of a news story and found that fraternity and sorority representations reinforce different social issues. Additionally, this thesis discusses how fraternities and sororities are framed in the media texts as institutions which force members to abide by larger societal norms and gender roles. Stigmas and social issues surrounding fraternity and sorority life including hazing, violence, and toxic masculinity, femininity and feminism, diversity and racism, and partying, power and misogyny are the focus of many of the media used in this study. This thesis analyzed how media use these topics to generalize representations of fraternity and sorority life members and to perpetuate normalized gender roles and dominant narratives about race and sexuality.

Although bipolar disorder affects millions of Americans, it is not widely discussed topic. Therefore many misconceptions remain about the disorder, which is partially due to its misrepresentation in the media. However with television producers and writers such as Julie Plec, co-creator of The Vampire Diaries, The Originals and Legacies, creating a humanistic characters with bipolar disorder, this is slowly changing. Inspired by these writers, I also decided to create my own video about my experience with bipolar disorder.

This study explored the perspectives and experiences of eight women active within a particular location of the collective social media landscape. One aspect of the research centered around critiquing mainstream media diets for encouraging fat stigma and deepening the negative effects of stereotyping larger bodies. The research questions centered around transgressive media diets, specifically those that were body positive, and focused on if they could help to eradicate fat stigma and educate the masses on false stereotypes. To examine this, eight plus-size fashion bloggers and/or plus-size models were interviewed following a semi-structured format. These women, as bloggers and Instagrammers with a strong presence in the plus-size fashion industry, were both content producers as well as consumers, and their personal narratives enabled the study to better understand the complex interconnections between production and consumption, self-expression and the politics of self-representation, the cooptation of these self-representations by profit-oriented media interest, and how commodification shapes the transgressive potential of these representations. The research also found that many content creators came to transgressive media diets because they saw a lack of representation and decided that they must make that representation for themselves. The study also examined what community building meant within the porous landscape of social media platforms and the relationship between identity building and community building as social processes. Many of the participants brought up examples of fat discrimination yet many defined themselves as "confident" or "badass", thus finding ways to empower themselves despite the pressure of societal norms. Some of this empowerment came from finding a community online. Finally, these plus-size models and fashion bloggers moved through a thin ideal industry by demanding and being examples of diversity.

Aside from uplifting and tearing down the mood of a young LGBTQ+ kid, journalistic media has the potential to alter the way audiences understand and react to individuals of the LGBTQ+ community. Looking at the rhetorical approaches, frameworks, and expanded narratives of news sources, this project engages with the concepts of same-sex marriage, lifestyles, bans, and children in education in order to attain an understanding of what media messages are being shared, how they are being communicated, and what the implications of such rhetoric are. Summary of the findings:
• Same-sex marriage as the win that cannot be repeated.
Infamously known as the central legal battle for the LGBTQ+ community, same-sex marriage finds itself in many political speeches, campaigns, and social commentaries. Interestingly, after being legalized through a Supreme Court decision in the United States, Same-Sex Marriage finds itself framed as the social inevitability that should not be repeated in politics or any legal shift. In other words, “the gays have won this battle, but not the war.”
• There are risks around the “LGBTQ+ lifestyle” and its careful catering to an elite minority and the mediation through bans.
The risks of the LGBTQ+ “lifestyle” date back far, with many connotations being attached to being LGBTQ+ (AIDS epidemics, etc.). In modern journalism, many media outlets portray LGBTQ+ individuals to be a tiny minority (.001% according to some) that demands the whole society to adhere to their requests. This framework portrays the LGBTQ+ community as oppressors and obsessed advocates that can never “seem to get enough” (ex: more than just marriage). The bans are framed as the neutralizing factor to the catering.
• LGBTQ+ children and topics in academic and social spaces are the extreme degree.
When it comes to LGBTQ+ issues and conversations as they revolve around children, media outlets have some of the most passionate opinions about them. Often portrayed as “the line that shouldn’t be crossed,” LGBTQ+ issues, as they find themselves in schools and other spaces, are thus portrayed as bearable to a certain degree, never completely. Claims of indoctrination are also presented prominently even when institutional efforts are to protect LGBTQ+ kids.

The purpose of this essay is to explain how celebrities manage their brand, as an image and commodity, using social media. Merriam-Webster defines "celebrity" as the "state of being celebrated." This essay will continue to explain how this state of celebration is a manufactured idea by the individual and the media's portrayal. Celebrities are "well-known for their well-knowness" (Boorstin, 1961, p. 58). Boorstin (1961) explains celebrities achieve fame not for their achievements, but by creating a unique personality (as cited in Turner, 2004). Crowd culture, networks, and audience knowledge are tools celebrities must use to navigate digital nuances. They must manage performance of self, adhere to internet social norms, and the obsessive fame culture. Celebrities are often referred to have "star power" and have a certain "charisma." This cultural identity is "negotiated and formed" contrived by a team through promotion, publicity, and advertising (Turner, 2004). Celebrities market themselves through branded content, media used to promote a product, on their social media pages while targeting crowd cultures. Networks truly define how celebrities must brand themselves on social media. This person-to-person contact establishes fan and consumer connections that build the celebrity's base and following. Despite campaigning in a digital world, it goes back to people connecting with people, not accounts linking to accounts. Celebrities manufacture all of these strategies and tactics as they market themselves as a commodity to target crowd culture audiences. This is why targeting crowd cultures is vitally important for celebrities. This essay explores the techniques of select celebrities as they succeed and fail navigating digital nuances.

Netflix has positioned itself at the forefront of the future of television with its original programming, which has been rolled out in greater and more frequent amounts just in the last couple of years. The streaming service has already experimented with creativity in ways most other shows and creators haven't, playing with the pacing of overall seasons as well as the length of episodes. So, too, Netflix has been at the forefront of increasing visibility for minority characters on television. Many of its shows incorporate racially diverse casts and depict lots of LGBTQ characters, a refreshingly realistic view of the world that many of its viewers have always lived in but haven't yet witnessed on television. Visibility and representation are critical concepts for analyzing minority characters on television. It is important for diverse characters to be seen, first and foremost, but also to be seen in positive or at least realistic lights. Care must be taken to avoid fulfilling stereotypes or tropes, and attention must be paid to what has happened to other characters who have come before. However, many of Netflix's portrayals of these characters, particularly bisexual characters, leave much to be desired. With the original dramas House of Cards, Hemlock Grove, Orange is the New Black, and Sense8, all of which include characters who identify as or behave bisexually, Netflix has been reluctant to use the specific word bisexual to describe characters, and many don't even identify their sexuality with a synonym for the term. Many of the bisexual characters that I identified died or were killed on the shows, and nearly all of them fulfilled stereotypes or tropes in some way. There were multiple scenes of threesomes or other distinctly kinky sexual encounters, which served to exoticize bisexuality and distance it from the more normatively viewed identities of heterosexuality and homosexuality. Ultimately, while Netflix's original programming has offered increased visibility to bisexual characters, it has yet to reflect the real community it seeks to portray. In particular, Netflix's refusal to label characters as bisexual is frustrating and limiting. It can be argued that this is a progressive move toward more ideas of sexual fluidity and a post-modern lack of sexual labels, but there are not enough depictions of identified bisexual characters on television yet for this to make sense. Until bisexual characters and their identities are not invisibilized or stigmatized, more work has to be done to ensure that bisexual people are represented fairly and accurately on television and in all media.

A 27k word reinterpretation of William Shakespeare's Romeo and Juliet, focusing on the originally-secondary character Rosaline Capulet and viewing the relationships portrayed between the other characters in a different light through her presence. With hefty consideration of the historical circumstances that existed during Shakespeare's time, including factors ranging from to the death of Shakespeare's son at the age of eleven to the common immigration/trade routes existing in the late 1500s to the ways in which historical figures navigated ideas of gender and sexuality, 'And Rosaline' aims to take a compassionate approach to the story of the Capulet and Montague families and the lives of those around them. Finalized for the purposes of the Barrett Honors Creative Project as a story created in an open source format known as Twine 2.0, produced by Twinery Inc, 'And Rosaline' will be a commercial project available for purchase in Q4 2017 later distributed in Ren'Py.

The television industry has experienced major changes in the past decade that have affected our behaviors, expectations, and perceptions of the world. New services offer different methods of consuming media and shift the way the industry defines television. The following research reflects on past trends in television history and the current landscape in order to understand how television will continue to evolve, adapt, or return to old practices as it reacts to audiences' needs. From the growth of binge-watching to the proliferation of connected devices and digital technologies, the television industry faces many new challenges and opportunities. Consumers have shifted from the post-network era of cable's dominance to the leading online, digital services that enhance consumers' desires to have television anywhere and everywhere. Although these changes threaten the industry's current advertising models, they also present new ways for networks to connect with quality audiences, and thereby, shape our identities and consumer culture. This study analyzes the influence of these changes and considers how the current state of the television industry may continue to change in the future.

Horizon is a young adult dystopian fiction piece that addresses issues of gender and LGBTQIA+ identity. In the story, the world has been divided into two separate societies: earth, inhabited by females, and a platform in the sky, inhabited by males. This physical division is the result of a war between the two groups. Ever since this war, there has been limited communication between the two societies, and the members of each society have animosity for those who are of a different sex or gender. The plot follows two main characters, Andrea and Susumu, as they come to understand the corruption of their societies and attempt to cross the gender divide. They are joined on their journey by other characters of varied gender and LGBTQIA+ identities, each of them unable to fit into their society's parameters of appropriate gendered behavior. This creative project looks critically at the ways in which members of different genders can become alienated from each other through societal pressure. It also analyzes how LGBTQIA+ identity may factor into the gendering of an individual, explores how people can be ostracized because of their identity, and critiques the gender binary. The second component of this creative project is a detailed reflection on the creative writing process. It outlines the steps of creating Horizon, from brainstorming through writing and editing. An explanation of the purpose the project and a discussion of writing challenges and future goals is included. The reflection also puts Horizon in context with other LGBTQIA+ media and dystopian novels and explains some of the most crucial decisions that were made in the creation of this story.