Williams_Spring_2023.pdf

Date Created
2023-05
Agent

How Supply Chain Visualizations Aid in Identifying Changes In Global Supply Networks: An Investigation of the Russian Invasion in Ukraine and the Impact on Global Trade

Description

The Russian invasion of Ukraine began in February 2022, and has caused a ripple effect of global supply disruptions. The United States, Canada, EU and other allies have responded to the Russian invasion of Ukraine by sanctioning imports from Russia

The Russian invasion of Ukraine began in February 2022, and has caused a ripple effect of global supply disruptions. The United States, Canada, EU and other allies have responded to the Russian invasion of Ukraine by sanctioning imports from Russia in an attempt to isolate their economy. However, some countries that have not placed trade sanctions on Russia are taking advantage of the opportunity to import from Russia. By integrating import data from Panjiva into a geospatial mapping tool, ArcGIS, global trade patterns can be visualized to understand how global trade is impacted, the effectiveness of Western sanctions on Russia, and potential substitution effects on trade flows from one country to another. First, six key commodities and three countries were identified based on preliminary data analysis. After further analysis, it can be concluded that the Russian sanctions were not effective at isolating their economy for two reasons: certain commodities are critical to our modern lifestyles and some countries took advantage of Western trade sanctions on Russia and increased global trade. In an attempt to diversify their supply, many firms sourced from countries other than Russia, but oftentimes commodities are still sourced from Russia. Lack of supply chain visibility prevents business leaders from making the most efficient supply networks that are in alignment with government regulations.

Date Created
2023-05
Agent

Marital Happiness: Key Aspects to Thriving Within a Legally Binding Relationship

Description

The human experience is driven by the desire for intimacy through interpersonal relationships, and one group in which this desire comes to fruition is the legally binding union of marriage. Through a literature review on the history of marriage, it

The human experience is driven by the desire for intimacy through interpersonal relationships, and one group in which this desire comes to fruition is the legally binding union of marriage. Through a literature review on the history of marriage, it is evident that the primary motivator for people to marry has changed over time, making the structure of marriage an evolving relationship on a societal and personal level. Shifting from economics to social class to religion, the motivating need for marriage in Western, 21st century society has now become a desire for happiness. Given this, this project is a synthesis of different psychological and sociological theories and studies that provide the key correlates of marriage satisfaction within individual differences, relational processes, and external context. Being happy together within a legally binding relationship is not always an easy task, but with the right knowledge on what truly correlates towards higher marital satisfaction, it is possible for couples to learn what can help them thrive.

Date Created
2023-05
Agent

Clutch: The Student Services Application

Description

The Clutch Services App is a platform that was imagined with the intent to bridge the gap in the Arizona State student commerce market that exists between student entrepreneurs and consumers. Our thesis validated the gap in the market through

The Clutch Services App is a platform that was imagined with the intent to bridge the gap in the Arizona State student commerce market that exists between student entrepreneurs and consumers. Our thesis validated the gap in the market through intensive research that emphasized student demand and an in-person demonstration of the problem the application would seek to solve. We consistently surveyed the student population testing if there is an existing platform that closes the gap in the market, their awareness of entrepreneurs on campus, interest in supporting student-owned businesses, and overall interest in a platform that would host ASU student-owned businesses. Additionally, we hosted an ASU Student Business Fair, on campus, to physically represent the functionality of the app and its purpose. Through these methods we were able to successfully validate the demand for a platform, exclusively for ASU students, that showcases student-owned businesses to better connect them with the student population.

Date Created
2023-05
Agent

Founders Lab – HeartSignal 3-Lead EKG

Description

Our project is to create a simplified, portable, modular electrocardiogram known as ECG/EKG. Most medical facilities, including hospitals, clinics, and skilled nursing facilities, still rely on traditional 12-lead EKG equipment consisting of a large cart with long 10 wires. These

Our project is to create a simplified, portable, modular electrocardiogram known as ECG/EKG. Most medical facilities, including hospitals, clinics, and skilled nursing facilities, still rely on traditional 12-lead EKG equipment consisting of a large cart with long 10 wires. These wires can be a pain to constantly detangle and rearrange to determine a person’s heart conditions. This creates issues in fast paced scenarios such as when a patient is experiencing a heart attack and needs an EKG stat. Additionally, the current technology can be somewhat unreliable at determining heart conditions, causing providers to request multiple EKG’s for patients. With our improved versatile EKG, we can help solve these issues and implement additional outpatient use with its portable features. This can be done by remotely monitoring heart conditions during activities such as exercise, sleep, or stressful events, without worrying about wire disturbance.

Date Created
2023-05
Agent

Founders Lab – HeartSignal 3-Lead EKG

Description

Our project is to create a simplified, portable, modular electrocardiogram known as ECG/EKG. Most medical facilities, including hospitals, clinics, and skilled nursing facilities, still rely on traditional 12-lead EKG equipment consisting of a large cart with long 10 wires. These

Our project is to create a simplified, portable, modular electrocardiogram known as ECG/EKG. Most medical facilities, including hospitals, clinics, and skilled nursing facilities, still rely on traditional 12-lead EKG equipment consisting of a large cart with long 10 wires. These wires can be a pain to constantly detangle and rearrange to determine a person’s heart conditions. This creates issues in fast paced scenarios such as when a patient is experiencing a heart attack and needs an EKG stat. Additionally, the current technology can be somewhat unreliable at determining heart conditions, causing providers to request multiple EKG’s for patients. With our improved versatile EKG, we can help solve these issues and implement additional outpatient use with its portable features. This can be done by remotely monitoring heart conditions during activities such as exercise, sleep, or stressful events, without worrying about wire disturbance.

Date Created
2023-05
Agent

Founder's Lab- Social Sports

Description

Social Sports is an application which facilitates the environment fans need to support their team, in doing so our application aids hospitality businesses market their events and brings business during their downtime. Social sports allows businesses to market their sports

Social Sports is an application which facilitates the environment fans need to support their team, in doing so our application aids hospitality businesses market their events and brings business during their downtime. Social sports allows businesses to market their sports screening events to fans and supporters. Fans and supporters using social sports are able to see the percentage of supporters/fans on each side and decide which bar or restaurant to go watch the game. Social Sport's mission is to connect sports fans with other like minded passionate fans and enable community formation and allow sports fans around the world to socialize with much ease.

Date Created
2023-05
Agent

The Role of Social Media in the Fashion Industry

Description

Social media has not always been a traditional form of business strategy for the fashion industry, therefore a study on the role of social media on user engagement for different tiers of fashion brands was conducted. A combination of multiple

Social media has not always been a traditional form of business strategy for the fashion industry, therefore a study on the role of social media on user engagement for different tiers of fashion brands was conducted. A combination of multiple regression models, ANOVA analysis, and hashtag analysis was done to understand various aspects of the research question. Tests were run against different post types to gain deeper insights on engagement levels and statistical significance. Post frequency and correlation analysis was conducted to understand how followers respond to the content. Overall, reels and carousel media were the most successful in increasing and maintaining user engagement. Prada has the most inactive users and ineffective social media strategies to increase engagement. While they have a high following they are unable to sustain engagement levels through their posts. Whereas, Teddy Fresh, despite being a smaller brand has been successful in maintaining engagement levels through their niche target market. Lastly, SKIMS has the fastest growth rate and has been able to increase following through their high frequency post schedule. For each of the brands, this information can be used to further strategize the marketing content. Social media is dynamic and therefore the approach for curating content will differ; being able to understand which types of posts are doing well is helpful for the brands as they can continue to run analysis when needed.

Date Created
2023-05
Agent

Founder's Lab - Mink Social

Description

Mink Social is a startup aimed at providing podcasters with a suite of tools to help them edit and market their content on social media. The company aims to solve the niche problem of the difficulties podcasters face in promoting

Mink Social is a startup aimed at providing podcasters with a suite of tools to help them edit and market their content on social media. The company aims to solve the niche problem of the difficulties podcasters face in promoting their long-form audio content online. Mink Social's unique solution involves automating the backend work of editing and repurposing content into easy-to-market clips. The company's business model targets three distinct market segments: entry-level podcasters, established podcasters, and enterprise podcasting. Mink Social's competitive advantage is that it is the first social media promotion and editing platform exclusively for podcasts.

Date Created
2023-05
Agent

Founders Lab - Devils Rack

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Description

Our Founders Lab group created a pop-up thrift store on campus using donated clothing. We generated over $1000 in profits from our clothing sales to donate to a local charity, making our team the highest earning Founders Lab team. Our

Our Founders Lab group created a pop-up thrift store on campus using donated clothing. We generated over $1000 in profits from our clothing sales to donate to a local charity, making our team the highest earning Founders Lab team. Our shop, Devils Rack, tabled twice on the Tempe ASU campus in order to generate our revenue.

Date Created
2023-05
Agent