Magnetic Resonance Imaging has become an increasingly reliable source of medical imaging to obtain high quality detailed images of the human anatomy. Application specific coil or an array of coils when placed closely to the anatomy produces high quality image due to the improved spatial signal to noise ratio. Elastic RF coils have been shown to conform to the shape of the patient’s body and drastically reduce the gap between coil and anatomy. First, a major challenge faced by these elastic RF coils is the changing impedance condition as the coil takes a different shape for every individual. Next, an area that could benefit from the improved image quality and patient comfort that comes from flexible RF coil design is endorectal prostate imaging. Demonstrated in the first part of this dissertation is a modular solution to compensate the impedance mismatch. Standalone Wireless Impedance Matching (SWIM) system is an automatic impedance mismatch compensation system that can function independently of the MR scanner. The matching network consists of a capacitor array with RF switches to electronically cycle through different input impedance conditions. The SWIM system can automatically calibrate an RF coil in 3s with a reflection coefficient of less than -15dB resulting in improved Signal-to-noise ratio (SNR) of the sample image by 12% - 24%, based on sample size, when compared to a loaded coil without retuning. For the second part, we propose a novel elastic and inflatable RF coil integrated with the SWIM system for endorectal prostate imaging at 9.4T. A silicone polymer substrate filled with liquid metal alloy is designed and fabricated with a cavity to create ii inflation. This inflatable RF coil is combined with the SWIM system to automatically tune and match after inflating the RF coil for individual levels of inflation. The imaging results have shown a ~10%, ~19%, and ~25 % increase in SNR due to inflation of RF coil at different ROIs in the acquired image. Overall, the methods proposed and discussed in this thesis are a step towards a new generation of RF coil systems for both existing applications and upcoming ones.