The Power of Social Media Marketing: Impact on the Cosmetic Industry
Description
A deep dive into the cosmetic industry and social media marketing influence. Referencing the changes of social media throughout the years and the importance of using social media platforms to market a product. Includes a Rare Beauty case study to dive into the effects of social media on the cosmetic industry.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2023-12
Agent
- Author (aut): Para, Olivia
- Thesis director: Eaton, John
- Committee member: Palmer, James
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Department of Marketing