Solar energy is a disruptive technology within the electricity industry, and rooftop solar is particularly disruptive as it changes the relationship between the industry and its customers as the latter generate their own power, sell power to the grid, and reduce their dependence on the industry as the sole source provider of electric power. Hundreds of thousands of people in the western United States have made the decision to adopt residential rooftop solar photovoltaic technologies (solar PV) for their homes, with some areas of western cities now having 50% or more of homes with solar installed. This dissertation seeks to understand how rooftop solar energy is altering the fabric of urban life, drawing on three distinct lenses and a mixed suite of methods to examine how homeowners, electric utilities, financial lenders, regulators, solar installers, realtors, and professional trade organizations have responded to the opportunities and challenges presented by rooftop solar energy. First, using a novel solar installation data set, it systematically examines the temporal, geographic, and socio-economic dynamics of the adoption of rooftop solar technologies across the Phoenix metropolitan area over the decade of the 2010s. This study examines the broad social, economic, and urban environmental contexts within which solar adoption has occurred and how these have impacted differential rates of solar uptake. Second, using survey and real estate data from the Phoenix metropolitan area, it explores how solar energy has begun to shape important social and market dynamics, illuminating how decision-making in real estate transactions, including by buyers, sellers, agents, lenders, and appraisers is shifting to accommodate houses with installed solar systems. Lastly, the study explores patterns of rooftop solar adoption across major electric utilities and what those can tell us about the extent to which corporate social responsibility and sustainability reporting have affected the practices of investor-owned electric utilities (IOU) within the western US.