The Sun Devil Radio Network broadcasts every ASU football, men’s basketball and women’s basketball contest and also carries select ASU baseball contests. It is only fitting to add another revenue sport to the network. A well-rounded program that includes the addition of a brand-new arena and regular broadcasts on the Sun Devil Radio Network will have an increased prestige, not only around The Valley, but nationwide. A well-executed broadcast can serve as a volatile arm of public relations for the program.