Struggles and Solutions with Administration and Marketing in Adaptive Sports: A Marketing Plan For Ability360
Description
The purpose of this project is to analyze the marketing efforts of an adaptive sports organization and identify possible areas for improvement. We will be conducting this marketing analysis as developed by Jeremy Darlow. Once we complete an analysis, we provide recommendations for future marketing efforts at Ability360, the organization of focus.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2022-05
Agent
- Author (aut): Guenther, Christian
- Co-author: Hall, Nathan
- Thesis director: Lee, Christopher
- Committee member: Ramella, Kelly
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Dean, W.P. Carey School of Business
- Contributor (ctb): School of Community Resources and Development
- Contributor (ctb): Department of Management and Entrepreneurship
