Availability of affordable image and video capturing devices as well as rapid development of social networking and content sharing websites has led to the creation of new type of content, Social Media. Any system serving the end user’s query search request should not only take the relevant images into consideration but they also need to be divergent for a well-rounded description of a query. As a result, the automated optimization of image retrieval results that are also divergent becomes exceedingly important.



The main focus of this thesis is to use visual description of a landmark by choosing the most diverse pictures that best describe all the details of the queried location from community-contributed datasets. For this, an end-to-end framework has been built, to retrieve relevant results that are also diverse. Different retrieval re-ranking and diversification strategies are evaluated to find a balance between relevance and diversification. Clustering techniques are employed to improve divergence. A unique fusion approach has been adopted to overcome the dilemma of selecting an appropriate clustering technique and the corresponding parameters, given a set of data to be investigated. Extensive experiments have been conducted on the Flickr Div150Cred dataset that has 30 different landmark locations. The results obtained are promising when evaluated on metrics for relevance and diversification.