In what has been coined the postfeminist era, successes of the second wave feminist movement have been distorted by sociopolitical and economic structures to proclaim that sexism and inequality no longer exist within liberal American society, and thus feminism as a movement is no longer necessary. While theoretical and quantitative work has examined women’s relationship with feminist identity, limited research exists on women’s subjective, qualitative accounts of feminist identity. Furthermore, there is a dearth of research on women’s subjective identification across the spectrum of feminist identity, particularly from non-college and non-white populations. Using thematic analysis this study critically analyzed 20 qualitative interviews from a community sample of women in a large Southwest city (Age range: 18-52; Mean age: 35.35, SD: 12.0). Narratives revealed four themes surrounding women’s identification with feminism and conceptions of sexuality: 1) Feminist self-labeling associated with a collective identity 2) Empowerment as a personal endeavor 3) Female empowerment and relationships with men and 4) Investments in femininity and sexual empowerment. This data supports the notion that feminist ideals of equality and agency have been distorted by postfeminist and neoliberal ideology to prevent women from identifying as feminists. Additionally, data postulate that this distortion has permeated ideologies of feminist women, thereby discouraging collective action for change.