The media is a powerful force in shaping public discussions about marine issues. Many people lack first-hand experiences and direct sources of information about fisheries topics, so they rely heavily on the information presented to them in the news. Thus, the media has the potential to influence public agendas based on their selective coverage of topics, which primes people to take certain information into account when making decisions. This study examines the contents of 412 newspaper articles from five national newspapers to determine which topics are receiving the most coverage and how they are being communicated to the public. The analysis considers fisheries and seafood discussions overall, as well as focusing on the three most commonly consumed seafood items in the United States: salmon, shrimp, and tuna. Systematic coding of newspaper articles shows that economic and social fisheries concerns are emphasized more than environmental concerns. Additionally, fisheries articles tend to be emphasize the importance of fishermen’s livelihoods, the dangers of international seafood trade, the economic utility of fish, and a consumer’s right to make informed decisions about seafood. Overall, there are a number of conflicts and weaknesses in the media’s coverage of fisheries, which would likely make it challenging for Americans to make informed, sustainability-minded decisions about seafood purchases and fisheries policies.