Abstract: This study investigates grades from 1980 to 2010 in English 102 at Arizona State University Tempe Campus to see if grade inflation has taken place. It concludes it has and then goes on to study the causes. The data was collected from existing data held in the archives of the Registrar's Office, collated into proper order and saved in proper numerical format for analysis. After analysis, the data was reviewed to establish whether or not as consumer demands rise, measured by student responses to evaluation questions, grade point averages rise as well, and whether demands for adequate performance in classrooms have declined. This study statistically analyzes students' final grades in ENG102 for thirty years and concludes that grade compression at the top of the grading scale exists. This study discusses the implications of that compression at length.