Contention based IEEE 802.11MAC uses the binary exponential backoff algorithm (BEB) for the contention resolution. The protocol suffers poor performance in the heavily loaded networks and MANETs, high collision rate and packet drops, probabilistic delay guarantees, and unfairness. Many backoff strategies were proposed to improve the performance of IEEE 802.11 but all ignore the network topology and demand. Persistence is defined as the fraction of time a node is allowed to transmit, when this allowance should take into account topology and load, it is topology and load aware persistence (TLA). We develop a relation between contention window size and the TLA-persistence. We implement a new backoff strategy where the TLA-persistence is defined as the lexicographic max-min channel allocation. We use a centralized algorithm to calculate each node's TLApersistence and then convert it into a contention window size. The new backoff strategy is evaluated in simulation, comparing with that of the IEEE 802.11 using BEB. In most of the static scenarios like exposed terminal, flow in the middle, star topology, and heavy loaded multi-hop networks and in MANETs, through the simulation study, we show that the new backoff strategy achieves higher overall average throughput as compared to that of the IEEE 802.11 using BEB.