This narrative study sought to understand the socialization experiences of Hispanic entrepreneurs. While several studies have explored socialization and work-life wellness, few have focused specifically on Hispanics or entrepreneurs. A total of 25 participants were formally interviewed for this study including 16 entrepreneurs and 9 of their family members. Data were also collected through participant observation in which 210 participants were observed at several venues. Participants were recruited from three Southwestern states including: Arizona, Colorado, and Texas. The study employed qualitative interpretive methods to collect and analyze data. Research questions focused on the socialization experiences Hispanic entrepreneurs' reported, how they narrated the ways in which these experiences influenced their work-lives as entrepreneurs, and what they and their family members reported about the relationship between family and work. Results indicate Hispanic entrepreneurs were exposed to work at very young ages, acquired a variety of skills (e.g. sales and leadership) that transferred to their careers as entrepreneurs, and developed coping skills which helped them deal with business and personal hardships. Moreover, participants noted the ways in which faith, positive self-talk, and emotional labor played a role in their work lives. Finally, this research extends current constructions of care and what constitutes work and quality family time.