Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
Copyright Statement
Details
Title
- A Comparative Study of Marketing Designs Opted for Milk and Coffee between Two Brands; New Designs Proposals for both Commodities.
Contributors
- Bhatt, Rashi Hitesh (Author)
- Collins, Shari (Thesis director)
- Keahey, Jennifer (Committee member)
- School of International Letters and Cultures (Contributor)
- School of Earth and Space Exploration (Contributor)
- School of Sustainability (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-05
Subjects
Resource Type
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