Full metadata
Title
A Comparative Study of Marketing Designs Opted for Milk and Coffee between Two Brands; New Designs Proposals for both Commodities.
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
Date Created
2016-05
Contributors
- Bhatt, Rashi Hitesh (Author)
- Collins, Shari (Thesis director)
- Keahey, Jennifer (Committee member)
- School of International Letters and Cultures (Contributor)
- School of Earth and Space Exploration (Contributor)
- School of Sustainability (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
39 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2015-2016
Handle
https://hdl.handle.net/2286/R.I.37504
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:58
System Modified
- 2021-08-11 04:09:57
- 3 years 3 months ago
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