This thesis includes three separate documents: a) a comprehensive document detailing the methods and analysis of the creative factors tied to series success, b) an hour long pilot script based on this data, and c) an industry-standard pitch deck for a TV show created with data insights. In a larger sense, the aim of this study is to take the first steps in remedying information asymmetry between streaming services and content creators. If streaming services were more transparent with their data and communicated to their creators what has been proven to work in the past, showrunners and staff writers could have a new tool to increase the competitiveness of their series and aid in show renewal each year.

Sports analytics is a growing field that attempts to showcase interesting aspects of a sport with the use of modern technology and machine learning techniques. This thesis will demonstrate how the NBA has progressed in the past decade by comparing the performance have five teams (SAS, OKC, PHO, MIN, and SAC). It will also provide key insight on what an NBA team should focus on to build an optimized NBA team composition, which will better their performance in the league, which will improve their chances of making into the playoffs. These teams were chosen after conducting extensive analysis on all NBA teams. These five teams were chosen because of the variability in performance (two successful and three less successful teams). Two successful teams, SAS and OKC, and three less successful teams, PHO, MIN, and SAC, were chosen to exemplify the different approaches of teams in the NBA and to distinguish what an NBA team should consider build an optimized team composition to better their performance in the league stage.