This thesis is a proposal for the optimal use of the eastern retail portion of the Westward Ho building, located in downtown Phoenix, adjacent to ASU's downtown campus. This plan attempts to take into account the interests of the following stakeholders: the building's management, Arizona State University (ASU), ASU students, building residents, and the downtown Phoenix community. Arizona State University and the Westward Ho's current management, the Property Management Group, have entered a partnership with intent of revitalizing select spaces of the Westward Ho. This proposal focuses on the retail space in the southeast portion of the building, and the open space in the southwest area.