The advent of online video has opened many doors for amateur and experienced filmmakers alike, granting them the freedom to release their own content. However, with the abundance of videos on the web, even the best independent films and web series are unlikely to be successful online unless properly marketed. This thesis examines proven strategies web series creators can use to market their show, focusing specifically on viewer reach, online presence, and audience engagement. Points of discussion include distribution, promotion, search engine optimization, social media, and publicity.