IMPLEMENTING DESIGN STRATEGIES AND MARKETING TACTICS FOR CHILDREN'S PRODUCTS ON THE WEB
Description
Children today are being primed with technology at very young ages, leading to a more digitally focused lifestyle. Tangentially, today's digital culture has led to the increase of online shopping rather than in-store shopping. A group of students at Arizona State University's Innovation Space program, in partnership with Disney Consumer Products, set out to create a children's product that bridged the physical-digital gap, and encouraged outdoor activity. The result of their work was Blitz: a versatile, outdoor gaming console that brings traditional outdoor fun into the digital world. This thesis and paired creative project are an extension of the research and development done by the Blitz team. The purpose of this additional research is to discover how parents and children shop online in to design a website to market and sell the Blitz gaming system. Some of the topics covered include visual design, functionality, user interaction, and marketing tactics. The goal is not to develop advertising tactics to manipulate children, but to find the best ways to design for, and market children's products.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014-12
Agent
- Author (aut): Poindexter, Devin Alan
- Thesis director: Fehler, Michelle
- Committee member: Peck, Sidnee
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Department of Marketing
- Contributor (ctb): Department of Finance