J.K. Rowling's Harry Potter series has revolutionized the young adult publishing industry. So popular are the Potter books that they have managed to spawn an empire of merchandise, scholarly literature, movies, and even a theme park, suggesting that Harry Potter is more than just a children's book. In fact, The Harry Potter books, although often categorized under children's literature, contain many elements that make a book distinctly young adult; therefore, by conducting a rhetorical analysis of Rowling's first book, Harry Potter and the Sorcerer's Stone, this thesis will delve deeper into the specifics of theme, literary elements, rhetorical devices, plot, marketing, and characterization to analyze, on a basic level, why Rowling's books appeal to so many, and why they are quintessentially young adult.