The shift in the cultural makeup of the U.S. population has peaked general curiosity on how growing minorities are going to influence society in the future. The Latino community is perhaps the most prevailing among these groups; however, the voter turnout of this community had remained at constant rate for the previous elections. This research project examined to what extent Hispanic/Latino voter turnout and voting behavior in Arizona's Elections has been influenced by efforts of grassroots campaigns . The hypothesis is that if social campaigns are effective IN raising awareness and reaching out to the Latino community, then the voters will be more likely to cast their vote. Today, diversity is expected, and it is a given that all groups should be represented. However, despite the long way minority groups have come in U.S. politics, there is still a long road ahead to achieve the goal of having more minorities in positions of influence to impact policies and society as a whole.