Pressure from fiduciary duty leads agents within organizational systems to make decisions that result in positive feedback loops that often have inimical unintended consequences. The current corporate climate that often puts the bottom line ahead of environmental and social concerns in the name of fiduciary duty is doing so based on a revised interpretation of the term that is clearly to the benefit of the corporations. It is important to note that this modern interpretation is a radical misinterpretation of the intent of the law as our forefathers defined it. However, in spite of the fact that the modern interpretation is leading to inimical unintended consequences, providing the systems agents with the proper training and tools necessary to recognize the cost benefit of implementing sustainable solutions may mitigate some of these positive feedback loops and their associated unintended consequences. By developing tools based on sustainable frameworks we may be able to return these organizations to the original intent of fiduciary duty, which was designed to encourage investment in organizations that worked for the public benefit. A concept that is remarkably similar to the triple bottom line framework that many sustainability professionals advocate on behalf of today.

The coffee industry is enormous and has grown around the world. Today, 125 million people depend on coffee production for their livelihood, and coffee is consumed in every part of the globe. Arizona State University, the largest public university in the United States, gathers a large number of coffee drinkers as college students become dependent on caffeine in order to perform their best in multiple facets of their hectic lives. Researchers realized that there is still a gap that has not been filled in the Tempe retail coffee market. Thus, the objective of this project is to conduct a detailed research on the retail coffee industry, and to craft a profitable business plan for a coffee shop in the Vista del Sol community. The researchers utilized both quantitative and qualitative analysis tools. All survey results, calculations, and maps can be found in the appendices and the Excel file.
To help the readers better understand the industry, the researchers provide a detailed analysis on the retail coffee industry from both macro and micro levels. The Coffee Break House aims to be the leader of the retail coffee industry by delivering consistent, fast and superior service, providing high-quality beverages, being the most inviting store, and having the friendliest staff in a relaxing and welcoming environment. The coffee shop will be owned and operated by four equity investors. The business plan, which includes six major sections, shows investors’ vision and strategic focus.
• Market Situation Analysis
• Marketing Strategy
• Supply Chain Strategy
• Financial Strategy
• Expansion Plan
• Risks
The researchers believe that the Coffee Break House has the potential to become a successful business and provide lucrative returns to potential investors. This is due to the company’s aggressive marketing strategy, establishment of the company as a unique entity in the industry, careful development of its products, a well developed supply chain strategy, and a profitable revenue model.