Corporate Wellness Communications: A Public Relations Strategy
Description
The following is a public relations strategy developed to position Julia Pearl Wellness, a corporate wellness consulting firm, and its owner, Julia Pearl, as credible, professional and experienced. The first portion includes a situational analysis, a research report on corporate wellness programs and the need for health solutions in the U.S., and market analysis. The campaign proposal, a creative product of the research, provides recommendations and tools for the firm to reach its stakeholders.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-12
Agent
- Author (aut): Werner, Anna Nicole
- Thesis director: Hass, Mark
- Committee member: Bovio, Sonia
- Contributor (ctb): Department of Marketing
- Contributor (ctb): Walter Cronkite School of Journalism and Mass Communication
- Contributor (ctb): School of Nutrition and Health Promotion
- Contributor (ctb): Barrett, The Honors College