The end of the Cold War brought global norms of democracy and a renewed notion of national self-determination. This paper seeks to understand the political and economic influence of the international community in the definition of national identity in the former Yugoslavia and in Chile at the end of the 1980s. This paper begins with a history of Bosnia-Herzegovina to provide context for the power shifts that occurred during the twentieth century. In this section I address the popular misconception of the root of the violence in the 1990s as due to “ancient hatreds” and offer several examples of primarily political and economic—not ethnic—differences. The next section further disproves this theory with a study of the fluctuating nature of identity. Existing on multiple planes and very much subject to social environment, this section explores the possibility and strategic appeal of identity manipulation to achieve political and economic expansionism. In an era marked by legitimacy earned through democratic support, political leaders used the media to manipulate popular conceptions of identity to promote cohesion through fear and pride. These themes are addressed in the section on the history of Chile, where national identity was formed to legitimize independence from Spain. As global economic markets grew more interdependent, people became unhappy with vulnerability to international shifts and demanded individual protections. Finally, the conclusion provides a brief analysis of the role of the media in reforming economic interests as identity politics. The susceptibility of identity to manipulation in the media, by both internal and external actors, sheds light on the potential fallibility of democracy as a liberal institution.