Incentive travel continues to grow as a form of motivation in the work place. However, there is little research that has examined future potential incentive travelers' wants and needs from an incentive travel trip. The purpose of this study was to understand how and in what way various potential incentive travelers' beliefs, including attitudes, subjective norm, perceived behavioral control and motivation, influence their future inclusion of a significant other on an incentive travel trip using a modified theory of planned behavior. Moreover, the potential moderating effect of past inclusion of a significant other experience was examined as well. The study collected 129 usable responses from potential incentive travelers from companies based in Iowa and Arizona. The research for this project was conducted through online questionnaires that included quantitative and qualitative questions. The study used exploratory factor analysis (EFA), Pearson's correlation and multiple regression to test study hypotheses. The results of the multiple regression indicated three constructs, attitudes, subjective norm and motivation appeared to be statistically significant, while perceived behavioral control was not statistically significant in predicting potential incentive travelers' intended inclusion of a significant other. Perceived behavioral control was not significant because the control of including a significant other is dependent on the participant's employer. Pearson's correlation found a moderating effect of past inclusion of a significant other on subjective norm and perceived behavioral control. In conclusion, the results validated the theory of planned behavior in the context of incentive travelers' inclusion of a significant other.

The purpose of this quantitative study is to test the validity of a behavioral theory, value-belief-norm theory (Stern, 2000), in the context of environmental hotel management. The lack of theoretical consideration in previous studies on environmental attitudes of hotel/resort managers warrants an investigation of a theory with the potential to better explain behaviors that support the goals of environment management systems. The goal of this research was to document the values, beliefs, personal norms, and environmental management support behaviors of managers in a hospitality setting. Data were collected from a sample of hotel and resort managers in the Phoenix metropolitan area by using a survey of well-documented items from previous research on the theory. Results suggest the value-belief-norm theory is successful in explaining environmental management support behaviors. Implications for practitioners as well as researchers are discussed.

Crowding and satisfaction remain widely studied concepts among those seeking to understand quality visitor experiences. One area of interest in this study is how the order of crowding and satisfaction items on a survey affects their measurement levels. An additional area of interest is the influence of personality traits on experience-use-history, crowding, and satisfaction. This study used two versions of a survey: A) crowding measured prior to satisfaction and B) satisfaction measured prior to crowding, to explore the influence of item order on crowding and satisfaction levels. Additionally, the study explored the influence of personality traits (extraversion and neuroticism) and experience use history (EUH) on crowding and satisfaction. EUH was included as a variable of interest given previous empirical evidence of its influence on crowding and satisfaction. Data were obtained from an onsite self-administered questionnaire distributed to day use visitors at a 16,000 acre desert landscape municipal park in Arizona. A total of 619 completed questionnaires (equally distributed between the two survey versions) were obtained. The resulting response rate was 80%. One-way ANOVA's indicated significant differences in crowding and satisfaction levels with both crowding and satisfaction levels being higher for survey version B. Path analysis was used to test the influence of personality traits and EUH on crowding and satisfaction. Two models, one for each version of the survey were developed using AMOS 5. The first model was tested using data in which crowding was measured prior to satisfaction. The second model relied on data in which satisfaction was measured prior to crowding. Results indicated that personality traits influenced crowding and satisfaction. Specifically, in the first model, significant relationships were observed between neuroticism and crowding, neuroticism and EUH, EUH and crowding, and between crowding and satisfaction. In the second model, significant relationships were observed between extraversion and crowding, extraversion and satisfaction, and between EUH and satisfaction. Findings suggest crowding and satisfaction item order have a potential to influence their measurement. Additionally, results indicate that personality traits potentially influence visitor experience evaluation. Implications of these findings are discussed.