In June of 2016, the United Kingdom held a referendum for its citizens to decide whether to remain a part of the European Union or take their leave. The vote was close but ultimately the U.K. decided to leave, triggering the two-year process of negotiations that would shape the U.K.’s departure (Brexit). The question of what will become of the border between Northern Ireland and the Republic of Ireland is heavy with implications for the national identity of people living on either side of the border, and this makes it one of the more pressing concerns in Brexit discourse. This research analyzes how national identity is used as a rhetorical tactic in media to influence and persuade readers to vote in accordance with the author’s political goals. It does so by evaluating how borders shape national identity and analyzing newspaper articles from the two highest circulating Northern Irish daily newspapers (The Irish News and the Belfast Telegraph) during the week leading up to the June 23rd, 2016 referendum. In analyzing news articles relating to the Irish border issue of Brexit from The Irish News and the Belfast Telegraph during the time frame of June 16th-23rd, 2016, four analytical categories of how identity-related rhetoric was used were discovered: fear, self-interest, Irish Nationalism, and a negative association of the past. Further, it was hypothesized and confirmed the political leanings of the papers influenced which type of rhetorical tactic was used. In the broad realm of Brexit and media related discussion, this research could help strengthen understanding of how traditional media uses national identity to persuade readers to and influence voting behavior in the midst of such a divisive referendum.

Key Words: Brexit, Irish border, national identity, rhetoric, newspapers