The retail cost of video games has remained fairly consistent over the decades as the industry has grown so significantly. Emerging alternatives to buying individual games, such as subscription services, attempt to provide a better deal than the current options. Examining the various attributes that all video games possess, regression analysis can be performed to look for what factors may impact the retail cost of a game. After performing the analysis, however, the low adjusted R-square values indicate that the analysis only accounts for a small percentage of the retail cost variability. This suggests that the chosen attributes are not reliable in estimating retail cost with a regression analysis.