The Case for Long-Term Marketing and Increased Exposure for Comics: An Analysis of Comic Book Publisher Practices in Digital and Physical Marketing
Description
This paper serves to explore how comic books have managed to become a pillar of today’s pop culture, yet the core product, the comic books themselves, continually fails to find their way into the hands of a populace receptive and willing to purchase them, as a result of a mismanagement of marketing, with a focus on digital platforms like social media, and the use of Marvel Entertainment as a primary example. In addition to this analysis, I have endeavored to carry out a reading unit designed in collaboration with Lynne Molina of Boulder Creek High School, as a means to poll over 130+ students for responses pertaining to both their ability to consume and respond to a graphic novel in a similar manner to that of a typical piece of literature, as well as their exposure to marketing for comics for the creative project portion of the thesis.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2020-05
Agent
- Author (aut): Starkey, Gage Robert
- Thesis director: Wallace, Julia
- Committee member: Gohr, Michelle
- Contributor (ctb): Walter Cronkite School of Journalism & Mass Comm
- Contributor (ctb): Barrett, The Honors College