Collaborative Thesis: Software Monetization within the Internet of Things Group
Description
"Company X," a technology company, is known for being one of the world’s largest semiconductor chip manufacturers; however, they are also one of the largest authors of software. In 2019, "Company X" entered a new paradigm where, according to the CEO, while "Company X"’s core strategy has not changed, "Company X" is embracing the transition to a data-centric company from a PC-centric company. The scope that the project examines is--in this transition to a data-centric company and based on the company's current expertise and competitive advantages--should "Company X" be branching into an additional division or leverage existing intellectual property (IP)? The goal of the project is to understand how "Company X" can leverage its expertise in hardware and software service packages to maximize the value of the company.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2020-05
Agent
- Co-author: Arellano, Andrea
- Co-author: Roos, Bailey
- Co-author: Broas, Joshua
- Co-author: Kotti, Abhigyan
- Thesis director: Simonson, Mark
- Committee member: Hertzel, Michael
- Contributor (ctb): Dean, W.P. Carey School of Business
- Contributor (ctb): Department of Finance
- Contributor (ctb): Barrett, The Honors College