I will demonstrate through analysis that the effectiveness of music in social movements relies in large part on two unique elements: authenticity and collective action. I will then argue that these elements are antithetic to the actual conditions of music production as the 21st century progresses in America. While this paper does not explore the possible effectiveness of movements without music, I emphasize the well documented ((Futrell, et. al. (2006), (Roy, 2010), (Dyck, 2017)) link between music and social movements, and conclude that this relationship between music and social movements is in danger.