This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes 24 blog posts targeted toward students interested in study abroad and/or travel, and each campaign on both platforms applies to a separate blog post written as part of the project. The paid advertisements were completed using funding from Barrett, The Honors College.

Journalism is one of the most far-reaching mediums to inform the public about environmental and sustainability issues. Mass communication has brought this discussion to an unprecedented level of exposure that continues to escalate, and the quality of storytelling must continue to spark discussion about sustainability and environmental problems. The quality of environmental journalism, the “researching, verifying, writing, producing and broadcasting of news about the environment” to and for the public sphere, has been a subject of much debate (Pezzullo & Cox, 2012). This beat, relatively new, is an emerging one that serves the public by explaining the importance of protecting and preserving the environment. However, sometimes journalists’ work falls on deaf ears. In order for environmental journalists to be effective storytellers with robust, reliable work that resonates with audiences, they must continue to improve the effectiveness and captivating qualities of their work.
This project will explore how the American public perceives environmental reporting, constraints on its production, an assessment of the industry’s success and growth, and advice from current journalists. I will conclude with a list of the best practices for captivating and effective storytelling. Finally, I will close with a reflection based upon my creative project, a multimedia piece on how citrus crops in Arizona are affected by honey bees. I aim to provide student journalists with an informal guide to the key skills that will help them excel not only in reporting on a certain sustainability topic, but also on the environment as a whole.

In this project dubbed "Arizona Homeless Solutions," the reporter attempted to take a solutions journalism approach to covering family homelessness in Arizona with an emphasis on one program, Save the Family. As a state, Arizona has been remarkably successful in reducing the number of homeless families in the state. According to the 2016 State of Homelessness in America Report, the state reduced its number of homeless family households by 22 percent, the sixth largest reduction nationally. This success is due in large part to the effective collaboration of a variety of organizations. But one program in particular, Save the Family, had received praise throughout the community for its successful and innovative intervention effort. The organization was also very data-conscious, making it a good program to look at for a solutions journalism approach. Solutions journalism is a form of journalism that attempts to go beyond simply reporting on a problem. Instead, it focuses on the responses to social issues, and takes a critical look at how successful or unsuccessful an effort is and what can be learned from it. It is a rigorous, evidence-based and critical approach to reporting, that really is not all that different from traditional in-depth reporting. The reporter spent about a year putting this approach into practice by dissecting two of the organizations major intervention programs, transitional housing and rapid rehousing. He interviewed seven full-time staff members on multiple occasions. He also interviewed experts from Maricopa County Continuum of Care, as well as individuals from the City of Mesa and another homeless service provider, UMOM New Day Centers. Lastly, the reporter spent time with one family that had come through Save the Family's transitional housing program and is now permanently stabilized in a house all their own. During the process of reporting, the reporter also maintained a blog on the AZ Homeless Solutions website in which he chronicled his reporting experience, publishing anecdotes from his notebook and short blurbs on catching parts of his interviews. He would also post about current homeless advocacy events. The blog ultimately had about a dozen posts. After months of reporting and maintaining the blog, the reporter produced a solutions journalism piece on Save the Family's effort that was about 2,500 words in length. The final product was published on the website.