In collegiate athletics, recruiting talented prospective athletes is imperative to be successful at the Division I level. This creative project aims to explore the recruiting culture of NCAA Division I women's soccer programs across the United States. More specifically, it will analyze the surfacing trend of recruiting players at increasingly younger ages and evaluate how this trend is affecting institutions, coaches, recruits, and the game as a whole. In today's recruiting landscape, youth soccer players are being recruited by college coaches as early as seventh grade with some athletes offering verbal commitments before they even enter high school. With 333 Division I women's soccer programs in the country, competition to recruit the most talented athletes has caused the age at which athletes are being recruited to take a dive. While college coaches feel it is wrong to be recruiting players this young, if they don't secure the top talent now, their teams won't win in the future and they will be without a job. Throughout the course of this creative project, multiple prospective athletes, college coaches, and youth club soccer coaches provide insight into their own experiences in this recruiting age. The future of recruiting in this collegiate sport is more deeply discussed, concluding that in order for this trend to be slowed or halted, the NCAA must step in. Additional resources and information such as the NCAA rules governing the process and suggested recruiting timelines for players are available for prospective athletes who are currently going through the recruiting process or just getting started. Website: https://minimaddie14.wixsite.com/recruitingepidemic

Herzog History is a retelling of the Holocaust escape of Godofredo Herzog and his family. This thesis project aims to provide a family history for the Herzog family, as well as a Holocaust story that you don't typically see, in a different way than a documentary or book. The creator took a journey with her grandfather to retrace the escape through the cities he and his family lived in. She used her knowledge in videography, editing and website development she gained from the Walter Cronkite School of Journalism and Mass Communication to create this project. There are many stories of Holocaust survivors, but this one is a personal history that impacts her family. The project comes in the form of a website with photos, journal entries and an interactive map. Website link: https://isabelgreenblatt.wixsite.com/herzoghistory

This paper analyzes different rhetorics as expressed through a six-month period of qualitative research. Using the methodology of Participatory Critical Rhetoric, I conducted fieldwork while participating in advocacy programs as a volunteer at a church. Conducting interviews, taking photographs and writing field notes, I collected data studying the rhetoric expressed in situ. As a participant in the organization during the time of my fieldwork, I captured overt and covert rhetoric expressed from members, staff and outsiders of the organization. I noticed particular rhetoric expressed, specifically righteousness, inclusivity, social justice, and the Gospel. In my introduction, I discuss the broader context of our contentious American political state, which increases the relevancy of this project. I provide a small overview of the foundations for the methodology used to collect data and conduct research. Within the analysis portion, I dive into the rhetoric I analyzed in my time within the organization, providing specific examples of how these rhetoric play out in day-to-day discourses and activities of the organization. In my final thoughts section, I provide some reflexivity on the youth and future of the organization. I also explore what I learned from my participation and how inclusivity affected me as a participant in the organization.

Social media is shaping a new generation of hikers and adventurers, as more and more millennials are finding themselves out on the trails. Are they doing it all for the 'gram? Are they seeking adventure? Or is it a combination of the two? "Social Parks" follows three millennials through national parks like Zion, The Grand Canyon, and Rocky Mountain in search of an answer.

The primary goal of this paper is to walk the reader through Arizona State University student Alicia Gonzales’ documentary-making process from the early beginnings of her Barrett, the Honors College at ASU creative thesis project all the way through her distribution strategies. The documentary, Fire Strong, was made to inform viewers about the wear and tear of the firefighter career — emotionally, mentally and physically — on the individual and on his or her family. The documentary was made to help raise awareness about the duty these individuals have committed to their city, and what they must deal with after the multitude of incidents they respond to every 24-hour shift. Gonzales provides several sources to help describe the mental, physical and emotional trials that both Phoenix Fire Department members and their families endure. While some sources take the form of a traditional document, others come from a firefighter or family member directly. The pre-production, production and post-production processes are explored in depth. The hurdles Gonzales faced throughout the last year are explained and eventually her solves are revealed at the end of the paper. Additionally, the reader will gain more insight as to what a documentary is and what the overarching purpose of making documentaries is by comparing the works of Bernard (2011) and Hewitt and Vazquez (2014). Gonzales uses Bernard (2011) and Hewitt and Vazquez (2014) to demonstrate her argument that almost every documentarian is usually trying to either inform or entertain the viewers. Quite often, it seems that the he or she aims to do both.

Find the documentary here: https://youtu.be/jSJjdrnfee8

A core tenet of production can be summarized that if you are doing your job right, no one will notice. But this can come back to count against production in that when things go right, then people think that it is easy to do and therefore to replace. And as production is something unseen by the camera, it can often be lost or overlooked in favor of those seen and presented by the camera. This project was motivated from my own interest in media production and my experience at the Walter Cronkite School of Journalism and Mass Communication in classes and available opportunities. And due to my own interests in production, an objective of this thesis and process was to find how my own school compared to other big journalism schools and if my interests had a possibility of turning into a viable career. This thesis focuses on broadcast media production in primarily three areas: news, sports, and entertainment. 10 different media production professionals were interviewed to get first-hand knowledge of production in these chosen media areas and journalism schools. My thesis breaks into three main topics that cover a range of aspects of production. The first topic focuses on the effects of developing technology and funding concerns. The second topic is on how production is taught or not in journalism schools. And the third topic looks at job possibilities for production. Through interviews with professionals, personal histories and job statistics, this thesis aims to show that production should be taught in journalism schools, as it is still a viable career path with possibilities beyond just the typical news newscast.

President Donald Trump announced his candidacy in June 2015, and the America immediately knew that he was an unorthodox candidate. Early on in his campaign, Trump isolated groups of people and treated them as enemies, but none so consistently as the news media. What began as criticism of "fake news," turned into calling the news media "the opposition party." However, media professionals agree that when the Trump administration called the news media the "enemy of the American people" \u2014 a line had been crossed. In the last two years Trump has denied simple fact and credible journalism countless times. His avid use of social media allows his messages to reach millions of people in moments - which had the potential to be a positive thing. However, Twitter is often where Trump turns to dispute the media, science, fact or anything else that "opposes" him. If Americans cannot believe the news media, cannot believe science, and cannot believe established fact, what can they believe? Allowing one man, in this case, Trump, to become the beacon of truth is dangerous and destructive to democracy. The news media must do their best to recapture the trust and faith of the American people by producing good, honest journalism. Seasoned journalism professionals say that his attacks on the media are likely a facade, just another way to appeal to his base, but that those attacks have the potential to wreak havoc in American society. Regardless of Trump's intentions, the toxicity between him and news media could have consequences that reach far beyond his presidency.

INTRODUCTION: This thesis delves into how PR-media relations evolved in the past 20 years (since 1997). It discusses several aspects of media relations, such as relationships, old and new media relations tools, pitching and predictions about the future of media relations. LITERATURE REVIEW: A review of previous literature on media relations guided this research. Past research explained stigmas about the relationship between public relations professionals and journalists, how pitching has evolved, social media's role in modern day media relations and the dynamic between earned and owned media. METHODOLOGY: The research involved a mixed method approach with qualitative and quantitative methods. First, in-depth interviews were conducted with both journalists and public relations professionals who work in Arizona. These interviews were conducted either in-person or over the phone. Second, two in-depth interviews were conducted over the phone with a public relations professional who worked at Intel for over 20 years for a case study. Finally, a survey was distributed to public relations professionals in Arizona via email and through social media websites (Facebook and Twitter) to provide insight on the media relations tactics they have recently utilized, as well as their use of social media. There were also five follow-up interviews conducted with survey respondents. FINDINGS: After conducting these three methods of research, the qualitative (quotes) and quantitative (survey) data were analyzed to provide detailed opinions about media relations including: the relationships between public relations professionals and the media, the use of old and new media relations tools, what an effective pitch looks like, the use of social media, comparisons between less and more experienced PR professionals, and predictions on the future of media relations. DISCUSSION: The findings from this research led to several conclusions regarding media relations such as: the importance of maintaining a trusting and respectful relationship, traditional tools' place in modern day media relations, email's dominance as a media relations tool, the hesitation by PR professionals to use social media as a communication tool with journalists, more experienced PR professionals' lack of hesitation to use social media as a communication tool with journalists, and the prediction that relationships will remain key in media relations despite the changes in media relations tools themselves. CONCLUSION: Based on all of the findings from this research, it was concluded that media relations has evolved to keep up with the changing media landscape, however, traditional tools and practices remain relevant and essential to media relations.

This study examines Glamour magazine to determine the messages the publication sends to its readers and to evaluate if such messages align with modern feminist goals. The articles of Glamour's 12 issues from the year of 2016 are analyzed using a framework adapted from previous research on women's magazines. Articles are coded as either positive (feminist, anti-traditional, promotes equality) or negative (anti-feminist, traditional, promotes inequality). Distinct content themes (appearance, dating, home, self-development, career development, politics/world issues, and entertainment) are also examined individually. After the presentation of data, I examine my findings through a feminist lens to determine the nature of the messages being sent to women through the magazine's editorial content, followed by an assessment of the value of women's magazines and how they could potentially shape the beliefs and roles of a 2017 woman. It is found that about half of the articles in Glamour could be considered as having feminist messages, with strong themes of personal choice, individual empowerment, and political involvement or activism in these articles and throughout the magazine. The content also has many blatantly feminist messages, including consistent use of the word itself. Another 40% of the articles are found to be neutral (no clear message to reader), and the remaining are negative. The sexism inherent in these negative articles is critically examined. Finally, the main takeaways of the findings and their ramifications are discussed from both a media consumer and a media producer perspective, with arguments for why it is important to be critical of a magazine's editorial content.

The purpose of this essay is to explain how celebrities manage their brand, as an image and commodity, using social media. Merriam-Webster defines "celebrity" as the "state of being celebrated." This essay will continue to explain how this state of celebration is a manufactured idea by the individual and the media's portrayal. Celebrities are "well-known for their well-knowness" (Boorstin, 1961, p. 58). Boorstin (1961) explains celebrities achieve fame not for their achievements, but by creating a unique personality (as cited in Turner, 2004). Crowd culture, networks, and audience knowledge are tools celebrities must use to navigate digital nuances. They must manage performance of self, adhere to internet social norms, and the obsessive fame culture. Celebrities are often referred to have "star power" and have a certain "charisma." This cultural identity is "negotiated and formed" contrived by a team through promotion, publicity, and advertising (Turner, 2004). Celebrities market themselves through branded content, media used to promote a product, on their social media pages while targeting crowd cultures. Networks truly define how celebrities must brand themselves on social media. This person-to-person contact establishes fan and consumer connections that build the celebrity's base and following. Despite campaigning in a digital world, it goes back to people connecting with people, not accounts linking to accounts. Celebrities manufacture all of these strategies and tactics as they market themselves as a commodity to target crowd culture audiences. This is why targeting crowd cultures is vitally important for celebrities. This essay explores the techniques of select celebrities as they succeed and fail navigating digital nuances.