Gen Z Audience Focus: A guide to forging authentic connections with young adults in the communications industry
Description
This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have already had success with this demographic.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2023-05
Agent
- Author (aut): Ortega, Marisol
- Thesis director: Zufelt, Abby
- Committee member: Bovio, Sonia
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Department of English
- Contributor (ctb): Walter Cronkite School of Journalism and Mass Comm