Devils Discard is an upcoming e-commerce platform whose mission is to make transactions safer for students first at Arizona State University and then at campuses around the world. When a student becomes interested in using the platform and makes an account, they are subjected to an information matching process to verify that that the student is currently enrolled. The student sees posts from students on his campus, and his or her posts are more likely to be seen by students on the same campus as the student. Unlike Craigslist and Offer UP, users do not post addresses. Instead, students post a location on campus to meet and sell/trade items. These mechanisms are intended to provide a safer place for students to make sales than other platforms could offer. The timetable for the launch of the platform at the moment is before May 2023. This paper will outline the business model this concept will follow in terms of its branding, consumer interaction, marketing strategy, and potential source of income and expenses.