Magic as a practice can be found in cultures all throughout history and well into the contemporary age. Love magic specifically is a type of magic intended to promote feelings of attraction or desire, love and/or intimacy in another person. Despite some pretty compelling negative aspects of love magic, like its historically violent and controlling nature, its implications of problematic neurotic behavior, or the coercive, nonconsensual impacts of its effects, I argue that on an individual level it can have many benefits that make it a worthwhile therapeutic practice. For the spell caster, it can function as a stress-relieving response in uncontrollable situations, as well as a form of communication in instances where direct communication isn’t possible. These beneficial claims have been corroborated with many cultural and psychological studies and connect the seemingly fantastical idea of love magic to the scientific world.