The Influence of Tik Tok on the Music Industry During the Covid-19 Pandemic
Description
Social media and digital marketing has become a gateway for musicians and artists to share creative content virtually changing cultural practices, and evolving musical exposure and development. In the year 2020, during the Covid-19 pandemic, the social media platform TikTok revolutionized the world becoming the most influential application for music curation, social engagement, and digital marketing. This social platform has new demand for consumer-artist digital relationships and acts as a promotional vehicle for rising artists. Case studies analyzing TikTok influencers such as Dixie D’Amelio, Loren Gray, Bella Poarch, and Jxdn show how they used their vast social media following and the limiting factors of the Covid-19 pandemic to shift their social media presence, transitioning from influencers to prominent musicians signed to record labels.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2022-05
Agent
- Author (aut): Whitmore, Adriana
- Thesis director: Libman, Jeffrey
- Committee member: Carrasco, Clare
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): School of Life Sciences