A city based on tourism, military installations, agriculture, and home to the first landing of Jamestown colonists, Virginia Beach boasts 28 miles of coastline along the Chesapeake Bay and Atlantic Ocean. Comparable to other beaches worldwide, the utter volume of visitors has taken its toll on the city, resulting in unsightly destruction and pollution. It is not unusual to read or hear about marine animals dying from eating or being trapped by waste that is deposited into oceans, or how oil spills are harmful to marine mammals, birds, and fish; yet somehow, it is uncommon to come upon the mentioning of butt litter, the most frequently littered item on Earth. Cigarette butts are strewn about the Virginia Beach boardwalk, resort strip, and the beach. In 2014, Clean Virginia Waterways collected more than 47,600 butts along streams, rivers, bays, and coastlines (CVW, 2015). With no smoking restrictions on the beach (or boardwalk,) tourists and local beachgoers alike frequently discard their butts on the sand and face no known consequences. Small but mighty, both smoked and unsmoked butts have severe impacts on waterways, economies, air quality, and public health. An economic analysis found that cities the size of San Francisco spend, on average, between $500,000 and $6 million annually to keep their beaches, streets, and parks clear of cigarette litter (Schneider et al., 2011).

This paper examines strategies to:
1. Drastically reduce butt litter within the city - Disposable/pocket ashtrays, additional butt/ash receptacles. 2. Increase community awareness on the economic impacts of litter - Organized cleanups, advertisements /marketing, partnerships with local NGOs.
3. Enhance citations and alternative penalties for those who discard their butts on the sand.
Additionally, this paper aims to discuss the potential implementation of a beach-wide smoking ban.

The commonly accepted goal of sustainability, to fulfill our current needs and maintain the worlds systems so future generations can also fulfill their needs, unifies efforts efficiently and aligns people with future thinking. But the concepts related, and their applications are fairly ambiguous in guiding people to what exactly they can do to make choices for sustainability. Individuals choices make a difference, adding up to societal shifts that change the world for the better. In such a complex world, there is a clear need for guidance through these systems. Sustainability and Resilience (S&R) is an optimistic podcast that journeys through thought-provoking science-based sustainability challenges with a bit of comedic relief. Listeners are entertained and become empowered to know what sustainable choices are, and why they are sustainable. S&R podcast uses systems thinking to pinpoint, realistic actionable items that empower listeners with a broad-spectrum sustainability knowledge for making everyday choices. Foundational research proved, developed and formed the idea of the podcast. Recording research lead to the ability to record test episodes, gather listener feedback and update the podcast concept. The podcast was officially created with the release of the debut episode that can anyone can listen to for free on all major platforms.

The planet is going through a mass extinction event brought on by human influence: biodiversity elimination, habitat destruction, climate change, and many other cascading effects. The toll on nature is already unconscionable, yet this is already effecting human populations as well, and will only exponentially increase in the coming years. It won’t just be our children experiencing this crisis, it is us, now. It is already happening. Arguably a primary reason for these environmental issues falls to environmental externalities in our economic systems.

The only way to fundamentally address this is through a systemic introduction of labeling or reporting the environmental costs of products and services. Externalities are the hidden costs, or the costs not calculated in the production or use of a good or service. Through a lack of transparency, intentional obfuscation, and willful or pure ignorance, we as a species profoundly lack knowledge on how the products and services we consume affect the world around us. In fact, of 1000 global primary production sectors, none generate the profit needed to cover their cost in natural capital (TruCost, 2013).

The only way we can even have a chance to mitigate our impact is to be provided that data before we spend our money. As such, products and services must report their impacts on the environment through a standardized metric or grade on a label or report that is easy to understand and will capture information on biodiversity loss, climate change, pollution and waste. The only way for this to effectively take hold and maintain transparency is through governmental legislation and the associated infrastructure to provide a method for businesses to make such a calculation.

This paper describes the effort to design such policy, provide it to legislators and pass it. Most ideally, this would be integrated into a larger systemic bill designed to economically shape the country in a sustainable way. As such, this initiative is being proposed as an amendment to be added to House Resolution 109, the “Green New Deal.” Assimilating this as a specific initiative within the GND, which is currently more or less a framework of mission statements, provides a more solid groundwork for a successful legislative effort. The underlying concept is to enable the consumer with needed and usable information. There is no true guarantee of a “happy ending,” but at its core, it will help to hold businesses accountable and ultimately empower the common consumer to make informed choices, from whence the fate of our planet can at least be decided honestly.

Effective sustainability communication is essential to the successful creation, implementation and maintenance of effective sustainability solutions. As journalists are often the intermediary between sustainability scientists or practitioners and the general public, they have a responsibility to learn how to tell these stories in a way that motivates audiences to design and support more substantive solutions. My project is an experiment in this kind of sustainability storytelling.

As a Peace Corps Volunteer in Togo I saw firsthand the harm that ineffective storytelling can do. There the dominant narrative of sustainable development – as something Northern citizens do in the South – has had a dampening effect on grassroots development efforts. In an effort to combat this narrative, I created a short-form documentary that follows the stories of one exemplary Togolese changemaker who successfully developed his own solutions to sustainability challenges in his community. The film was published online in both English and French; shared with staff, Volunteers and local counterparts of Peace Corps Togo; and modified into a shorter video profile for distribution via WhatsApp, the primary social media platform in Togo.

Focus groups organized to evaluate audience responses to the film indicated that it effectively elicits feelings of hope and inspiration in viewers, as well as an increased motivation to address problems in viewers’ local communities. Participants also noted that its emphasis on local-led solutions counteracted Western development myths. This early feedback supports a growing body of evidence that solutions journalism more effectively spurs behavior change than its problem-centric counterpart. It also suggests that shifting the focus of development narratives from foreign to local leaders can also shift audience’s perceived agency.