Empowering Change: Leveraging Marketing Strategies to Maximize the Impact of College Students Volunteering at Faith-Based Nonprofits

This thesis investigates the influence of marketing strategies on college students' engagement with nonprofit organizations, particularly focusing on faith-based nonprofits. The research delves into the challenges and motivators that influence college students' decisions to volunteer, aiming to enhance outreach efforts and increase volunteer participation. Through surveys, personal interviews, and data analysis, key themes emerged, including the lack of awareness about nonprofit organizations, barriers such as time constraints and a lack of companions, and the effectiveness of targeted marketing strategies through social media and email. The study emphasizes the importance of clearly communicating mission statements and hosting recruitment events on college campuses to enhance volunteer engagement. Recommendations are provided for nonprofit organizations and marketing professionals to improve outreach efforts and foster a culture of social responsibility and civic engagement among college students.