Exploring the Impact of Bollywood and Indian Couture on Contemporary Indian Weddings: Navigating Tradition and Modernity

This thesis explores the evolution of Indian bridal attire and its cultural significance within the context of modern weddings. It delves into the intersection of tradition and contemporary influences, particularly examining the impact of Indian cinema and Indian couture on bridal aspirations. While Bollywood and Indian fashion have played substantial roles in shaping perceptions of the "Big Fat Indian Wedding," this study reveals a growing disconnect between mainstream representations and authentic cultural heritage. Through empirical research and personal narratives, it advocates for a celebration of diverse regional customs while embracing contemporary trends, highlighting the importance of cultural authenticity and women's empowerment in shaping the narrative of Indian weddings. Accompanied by a creative project in the form of a short film, this endeavor aims to inspire filmmakers and fashion designers to prioritize diverse representation and individualized expression, ensuring that Indian weddings remain dynamic manifestations of tradition and identity.