Sustainability and Transparency in Fashion: How a Global Industry Adapts to Changing Global Demands

The growth of luxury and fast fashion has coincided with increased environmental risk and damage in its production processes, necessitating the need for new practices to assess compliance with internal brand initiatives and regulatory enforcement. Brands and firms have introduced various initiative programs to meet societal and governmental needs with moderate success. Given new regulations from multiple agencies on both environmental and human rights compliance in production processes, fashion brands now more than ever need a viable solution to maintain a competitive business and creative advantage. In this paper, it would be significant for brands to introduce environmental and social initiatives premised on the implementation of blockchain technology across supply and value chains for transparency in business practices and elevated brand image to drive continued sales and patronage amongst consumers.