Founders Lab – New Business Design

In this project, I delve into the impact of AI-driven personalization on consumer behavior and engagement in the context of emerging e-commerce startups. After working with several startups at Founder LABS, I focused my attention on the application of AI in enhancing email marketing strategies. This area of research provides insights into how personalized content drives consumer engagement and improves business outcomes. In addition, I gained hands-on experience from working as a business consultant for companies such as KRUSH and Donut Peddler, solving their unique challenges and helping to optimize their operations.