Full metadata
Title
Differentiating Between Product and Marketing Trademarks
Description
Trademarks are a unique instrument of the legal system that allows organizations and individuals to claim legal ownership over a symbol, word, or set of words that they believe represent their product/service or marketing efforts. Recent studies investigate new trademarks to gain insights into an organization’s product development and marketing innovation. My Barrett honors thesis is based on expanding a novel comprehensive dataset of new trademarks using state-of-the-art processing workflow techniques. I also examine the differentiating factors between new product and marketing trademarks. Finally, I investigate the effects of new trademarks on future cash flow from operations and return on assets.
Date Created
2024-05
Contributors
- Reisslein, Tom (Author)
- Faurel, Lucile (Thesis director)
- Hugon, Artur (Committee member)
- Barrett, The Honors College (Contributor)
- School of Accountancy (Contributor)
- Department of Information Systems (Contributor)
Topical Subject
Resource Type
Extent
42 pages
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Series
Academic Year 2023-2024
Handle
https://hdl.handle.net/2286/R.2.N.192601
System Created
- 2024-04-12 07:48:53
System Modified
- 2024-05-13 05:36:07
- 6 months 1 week ago
Additional Formats