Description
Trademarks are a unique instrument of the legal system that allows organizations and individuals to claim legal ownership over a symbol, word, or set of words that they believe represent their product/service or marketing efforts. Recent studies investigate new trademarks to gain insights into an organization’s product development and marketing innovation. My Barrett honors thesis is based on expanding a novel comprehensive dataset of new trademarks using state-of-the-art processing workflow techniques. I also examine the differentiating factors between new product and marketing trademarks. Finally, I investigate the effects of new trademarks on future cash flow from operations and return on assets.
Details
Title
- Differentiating Between Product and Marketing Trademarks
Contributors
- Reisslein, Tom (Author)
- Faurel, Lucile (Thesis director)
- Hugon, Artur (Committee member)
- Barrett, The Honors College (Contributor)
- School of Accountancy (Contributor)
- Department of Information Systems (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2024-05
Resource Type
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