Description
Sustainability is a significant and widespread issue in the global fashion industry. This thesis details some of the current practices the fashion industry carries out as well as the laws that specifically govern the fashion industry and the practices it can take to be more sustainable. It also explores consumers’ perceptions, values, and behaviors relating to sustainable products in both the general consumer market and specifically in the fashion industry. The conclusions of this thesis are that the green consumer group expands into many different consumer categories, they consider sustainability as part of a set of other attributes while fashion shopping, and they may need help with identifying green products. To cater to this large segment of consumers, fashion brands should clearly and transparently identify their sustainable product offerings while considering their target market’s values and behaviors.
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Contributors
Engel, Emily (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Permanent Link
Contributors
Engel, Emily (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Details
Title
- Sustainability in Fashion: What Is It and How Do Consumers React?
Contributors
Agent
- Engel, Emily (Author)
- Eaton, John (Thesis director)
- Mokwa, Michael (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
- Dean, W.P. Carey School of Business (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2023-12
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