Contractual Adaptations in the Streaming Era: Analyzing the Impact of Hollywood Actor Strike on Industry Negotiations

The 2023 SAG-AFTRA strike signifies a pivotal moment in the entertainment industry's evolution. This paper explores the historical context of labor disputes, the transition from network television to streaming, and the key issues of the strike, including residual payments and AI-generated scripts. The strike's economic implications, production delays, shareholder perspectives, and public sentiment are analyzed, revealing potential industry-transforming consequences. The stark differences between SAG-AFTRA's demands and the Alliance of Motion Picture and Television Producers (AMPTP) offers are examined. The paper concludes with recommendations for fair compensation and creative control, considering the 10-year impact of AI and alternative approaches, emphasizing the need for industry recognition of the contributions of writers and actors in the ever-changing entertainment landscape.