Full metadata
Title
Fighting Back Against the Platform Giant: An Analysis of How to Protect Against Amazon’s Private Label
Description
My thesis project explored Amazon's private label and how third-party sellers can protect their products. My study aimed to find ways that third-party sellers can prevent Amazon’s private labels from entering their product space while also developing strategies that third-party sellers can implement to protect themselves from Amazon's private label brands. Ultimately finding that success on Amazon requires strategic thinking and a commitment to delivering value to customers, and third-party sellers who prioritize these goals will be well-positioned for long-term success.
Date Created
2023-05
Contributors
- Pickren, Ethan (Author)
- Rabinovich, Elliot (Thesis director)
- Davila, Eddie (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Finance (Contributor)
Topical Subject
Resource Type
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Series
Academic Year 2022-2023
Handle
https://hdl.handle.net/2286/R.2.N.185411
System Created
- 2023-04-25 03:38:58
System Modified
- 2023-05-02 04:04:00
- 1 year 6 months ago
Additional Formats